The importance of archives: the retail angle #ExploreArchives | Library and Archives

For Explore Your Archives Week, Rosie Gibbs, buyer at the Museum talks about how the collections within the Library and Archives provide inspiration for her, her team and external designers.

The retail buyers at the Museum are responsible for sourcing and developing the products on sale in the Museum’s shops and online store, and one of the first places we look for inspiration for new ranges is our Library and Archive collections.

Photo of the poster
Original WWI ‘The Fly Danger’ poster produced by the Museum
Photo showing retail products on a table featuring the poster design
The new range of products created using the poster

They are a fantastic source of design material and are incredibly important for retail products as they enable us to create ranges that help tell a story about the Museum and its collections. It is very important for us to be able to offer visitors exclusive gift products that remind them of their visit, and that they cannot buy anywhere else.

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