The Museum’s new strategy to 2031 has been announced, with a call to arms to take action against the current environmental crisis facing our planet.
In the lead up to the announcement, the Connect product team in the Digital Media department were tasked with a brief: to deliver an impactful “takeover” of the Museum’s homepage which grabbed the attention of the user while not only conveying a sense that urgent action was needed, but delivering a message of hope for the planet’s future, not despair.